Destination & Community Planning
Challenge
Cities are facing increasing challenges related to urban vibrancy due to many factors, ranging from national retailers pulling out of downtowns in past decades to remote work more recently. Cities need more people — both residents and visitors — patronizing more businesses, attending more events, and contributing further to the social and economic fabric of their communities.
Insight
Many cities are experiencing success capitalizing on their cultural and creative industries to catalyze small business development, which leads to attracting further investments across all sectors. Every city has fiercely independent entrepreneurs and creators who are committed to enhancing local quality of place. These are the people (re)building their cities one block at a time to define their community’s meaning, purpose and identity at a hyperlocal level.
Together, they are forging opportunity for local business owners and residents across 10 pillars:
Arts
Music
Film & Media
Food & Beverage
Festivals & Events
Entertainment
Retail
Urban Design
Technology
Education
Solution
The 2050 Destination and Community Action Plan increases urban vibrancy by optimizing the aggregate creative, cultural and small business energy in communities.
Our strategic process consists of:
Community Vibe Index©: A 15-minute resident survey to assess the strength, energy and quality of 10 pillars related to the creative economy.
Community Engagement: We meet with the most influential residents, innovative business owners and strident community advocates in those 10 pillars to identify key opportunities, challenges and recommended action items for each.
Strategic Framework: We co-develop with community leaders a strategic plan with overarching goals, actionable initiatives, and proven implementation steps to increase urban vibrancy. Implementation strategy is key. A plan is only as good as the execution behind it.
Contact
For more information, email greg@2050.city.